SI Casino Shutdown: What Really Happened

IGamingShutdownSports Illustrated 🕒 2 🗒️ 358

SI Casino, the online casino and sportsbook branded with Sports Illustrated, has completely shut down its operations, ending its presence in the United States. The company officially closed its doors in Michigan, its last remaining state, in the third quarter of 2025. Michigan customers received notice in July 2025 that they had until July 28, 2025, to place their final bets and withdraw their money before the platform went offline permanently.

The shutdown happened because the partnership between 888 (now called Evoke) and Authentic Brands Group, which controls the Sports Illustrated brand, ended in March 2024 after just 15 months. Evoke paid $50 million to leave the deal, with $25 million paid immediately and another $25 million scheduled to be paid between 2027 and 2029. This expensive exit showed that the business was not performing well enough to keep going.

SI Casino earned less than $1 million per month between June and September 2024, and its market share dropped from about 1 percent to roughly 0.5 percent during that same period. These poor revenue numbers made it clear that the casino was not competitive in the crowded online gambling market. Because of these disappointing results, Evoke decided to shut the platform down instead of continuing to invest in a failing product.

The original plan was to close SI Casino in the fourth quarter of 2024, around October 2024, but the shutdown was delayed to the first quarter of 2025 while Evoke tried to sell the platform to another operator. Even with this delay, no buyer was found, so the closure moved forward as planned. SI Casino had already left New Jersey, Virginia, and Colorado before finally shutting down in Michigan, which was its last U.S. market.

Today, SI Casino is completely gone, and the Michigan gambling license it held is now available for new operators to use. Sports Illustrated Casino was the magazine brand’s first attempt at mobile casino-style gaming, marking its first foray into the digital gambling space. After only about a year and three months of operation, the brand exited online gambling entirely, leaving bettors in Michigan without access to SI-branded casino games and sports betting.

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